Shopping for beauty products online can feel like a gamble, especially when a brand’s prices are noticeably lower than the competition. Justmylook is one of those names that keeps popping up, promising big brands at small prices. This article digs into the public records, customer feedback, and business facts to help you decide whether to trust Justmylook with your order.
Company number: 06290277 · Incorporated: 2007 · SIC code: 47990 · VAT number: GB 939828072 · Reviews.io rating: 1.5 out of 5 (49 reviews) · Trustpilot rating: 4.5 out of 5 (as of 2025)
Quick snapshot
- UK registered company with number 06290277 (Companies House, the UK business register)
- Incorporated on 22 June 2007 (Companies House)
- VAT registered (GB 939828072) (Cosmetics Business, an industry publication)
- Trustpilot rating of 4.5 out of 5 stars (Trustpilot, a consumer review platform)
- Whether the “Active proposal to strike off” will lead to dissolution (Companies House)
- Actual service quality and delivery performance – mixed reviews exist across platforms (REVIEWS.io, a customer review platform)
- No verified physical store open to the public confirmed by official sources (Justmylook official website)
- Exact percentage of products arriving without seal or shrink wrap unknown (Companies House)
- 2007: Company incorporated (Companies House)
- 2015: Justmylook says it started fuelling the UK’s beauty obsession (Cosmetics Business)
- 2025: Active proposal to strike off filed (Companies House)
- Company may be dissolved if strike off proceeds (Companies House)
- Online orders continue for now (Justmylook website)
- No public update on physical retail expansion confirmed from official sources (Justmylook website)
Six key data points reveal one pattern: Justmylook is a properly registered UK business, but its public record carries a warning flag and its customer reviews are far from consistent.
| Label | Value |
|---|---|
| Company Name | Just My Look Limited |
| Registration Number | 06290277 |
| Registered Country | England and Wales |
| SIC Code | 47990 – Other retail sale not in stores, stalls or markets |
| VAT Number | GB 939828072 |
| Trustpilot Rating | 4.5 / 5 (as of 2025) |
| Reviews.io Rating | 1.5 / 5 (49 reviews) |
Is JustMyLook a legit website?
Justmylook is a legally registered UK company, but the picture is more nuanced than a simple yes or no. Justmylook has been on the Companies House register since (Companies House, the UK’s official company registry). That alone separates it from fly‑by‑night operations that lack any registration.
What do Trustpilot reviews say about Justmylook?
- The company’s Trustpilot profile shows a 4.5 out of 5 rating (as of 2025) (Trustpilot, a large consumer review site).
- On REVIEWS.io, the picture is different: a 1.5 out of 5 score based on 49 reviews, with complaints about missing items and poor customer service (REVIEWS.io).
Is Justmylook registered with Companies House?
- Yes, under company number 06290277, with the registered address 32a Newbold Road, Chesterfield, Derbyshire, S41 7PH (Companies House).
- The company’s status is “Active – Active proposal to strike off,” a formal dissolution process may be underway (Companies House).
Are there any reports of counterfeit products from Justmylook?
- No verified reports of counterfeit goods appear in the research. Some Reddit users note missing shrink wrap or seals, but this is not evidence of fakes (Reddit community discussions).
- Justmylook states it sources from authorized distributors (Justmylook website).
Bottom line: Justmylook is a real UK company with a strong Trustpilot rating but a weak Reviews.io score and a potential strike‑off risk. Shoppers wanting peace of mind should stick to small orders first. High‑value buyers should wait for the company status to be clarified.
Is Just My Look a UK company?
Just My Look Limited is registered in England and Wales – not in Ireland or anywhere else. The registered office is in Chesterfield, Derbyshire (Companies House).
What is the registered address of Just My Look Limited?
- 32a Newbold Road, Chesterfield, Derbyshire, S41 7PH (Companies House).
- This is not a retail storefront – it is the company’s legal correspondence address.
Is JustMyLook an Irish company?
- No. There is no Irish company registration for Just My Look Limited on the public record. All official documents point to England and Wales (Companies House).
For Irish customers, Justmylook is a UK company, so cross‑border shipping rules apply. This affects returns, delivery costs, and consumer protections under EU law post‑Brexit. The implication: Irish shoppers face additional logistical hurdles if issues arise.
Why is JustMyLook so cheap?
Justmylook positions itself as a discount retailer, not a premium brand. Its business model relies on bulk purchasing and an online‑only sales channel, which cuts overhead (Cosmetics Business, a beauty trade publication).
How does Justmylook offer lower prices than competitors?
- It buys in large volumes and passes savings on to customers. The company’s SIC code (47990) confirms it sells “not in stores, stalls or markets” – meaning no physical retail costs (Companies House).
- Discount codes and student offers are regularly promoted (Justmylook website).
Are products at Justmylook genuine or fake?
- The company claims all products are sourced from authorized distributors. No regulatory action for counterfe
Harry ThompsonStaff WriterHarry Thompson is Senior Reporter at PublicReport, covering breaking UK news and political stories across the country.