PublicReport.uk is funded through a combination of display advertising, affiliate links, commercial partnerships, sponsored content, newsletter sponsorships and content licensing. Full details of our ownership and funding structure are available on our Ownership & Funding page. This funding model allows us to maintain a free-to-access publication while investing in original journalism, fact-checking and editorial resources. No commercial relationship, advertising agreement or affiliate arrangement ever determines our editorial conclusions. Our Editorial Policy sets out the strict separation between commercial and editorial functions.
Affiliate links
Some articles on PublicReport.uk may contain affiliate links. These are links to products or services offered by third-party retailers. If you click on an affiliate link and subsequently make a purchase, PublicReport.uk may earn a small commission at no extra cost to you. The standard disclosure we use is: “This article contains affiliate links. PublicReport.uk may earn a commission if you buy through links on this page, at no extra cost to you.”
Affiliate links are clearly identified. Disclosures appear prominently near the relevant links or at the top of the article, depending on the format. Our editorial team selects products and services for coverage based on news value, reader interest and editorial merit — never on the basis of commission rates or commercial incentives. If an article contains affiliate links, the journalist or editor responsible for the piece has no involvement in the commercial terms of those links.
Display advertising
PublicReport.uk carries display advertising from third-party ad networks and direct advertisers. These advertisements are clearly distinguished from editorial content. Advertising does not influence, direct or constrain our editorial decisions in any way. The editorial team and the advertising team operate as separate functions with distinct reporting lines. No advertiser has any right to review, approve or veto editorial content before or after publication. For advertising enquiries, contact advertising@publicreport.uk.
Sponsored content
From time to time, PublicReport.uk publishes sponsored content or commercially partnered articles. All such material is clearly labelled as “Sponsored,” “Paid Content” or “In Partnership With” at the point of entry and within the article itself. Sponsored content is produced in accordance with our Sponsored Content Policy, which ensures that readers can always distinguish between editorial journalism and commercial material. Sponsored content is never written by our newsroom journalists, and the editorial team retains full independence over all non-sponsored coverage.
Commercial separation
PublicReport.uk maintains a strict operational separation between its editorial and commercial teams. The Editor-in-Chief, Jonathan Cross, has final authority over all editorial content and is not subject to direction from commercial partners, advertisers or sponsors. The commercial team handles advertising sales, affiliate partnerships and sponsorship agreements without any influence over news gathering, story selection or editorial judgement. This separation is fundamental to our commitment to factual accuracy and editorial independence.
Enquiries
For all advertising-related enquiries, contact advertising@publicreport.uk. For affiliate partnership enquiries, contact affiliate@publicreport.uk. For commercial partnerships and sponsorship opportunities, contact partnerships@publicreport.uk. General commercial enquiries can be directed to info@publicreport.uk.
Further information
Readers who wish to understand more about how we operate can consult the following pages:
- Ownership & Funding — details of our corporate structure and revenue sources
- Editorial Policy — our commitment to independence and accuracy
- Sponsored Content Policy — how we label and manage commercial content
- Fact-Checking Policy — our standards for verification and correction
If you have any questions about this policy or about specific affiliate or advertising arrangements, please contact our Standards & Fact-Checking Lead, Naomi Rivers, at naomi.rivers@publicreport.uk or via the main switchboard on +44 20 4587 8246.